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Abstract Since the reform and opening up, Chinese society has undergone tremendous changes, while individuals have also changed from Traditionality to Modernity. The changes in practices and cultural products influence the changes of individual values, which lead to the transformation of individuals’ ideal affect(IA) and emotional patterns. According to Emotional Evaluation Theory and Emotional Dialect Theory, individuals with different cultural backgrounds will refer to different cultural scripts for emotional recognition, which maybe IA. Current study used the laboratory experiment and Questionnaire to explore how people with different cultural values recognition emotional body language(EBL) and what are the characteristics of IA. The results showed that IA of individuals with modernity were highly aroused, while traditionality individuals are lower arousal and tend to be neutral, which maintain consistency in EBL recognition. Generally, in Cultural and Psychological changes, the IA of individuals have changed corresponding, which also affect individual's emotional recognition.
Keywords Traditionality, Modernity, Ideal Affect, Emotional Body Language, Social transformation
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The individualism and collectivism of culture characteristics and their influence on emotional contagionFrom “Studying Abroad Fever” to “Returning Home Wave”: Psychological and Behavioral Effects of Returnee’s Reverse Culture Shock.